I smell love

All photos courtesy of Beams

Beams' latest campaign had really caught my eye. I saw its print ads with the above photos a couple of weeks ago. I really love the uniqueness of Japanese photography, so neat and heartwarming. And of course the brand's apparel is unquestionably beautiful (and high-priced), both menswear and womenswear. Beside this series of photos by Kotori Kawashima, the campaign also includes some short films starred by Aoi Yu the darling, an iPhone app and some other interactive elements, all relating to the subject of love. Check out the KOI WEB for more.


  1. Those photos are so cute :)

  2. the photos are awesome. this makes me wish hk had more people who would do great things like this (b/c i'm sure we have the talent too!)

  3. I wish I could take photographs like these for my friends in the future, engagement photos maybe?